How to Work with Creators and Drive Sales

What is Influencer Marketing and Why It Works Better Than Traditional Ads

There are over 2 billion people on TikTok and 2 billion on Instagram worldwide. And almost every one of them follows at least one creator they trust. When that creator recommends a product, people buy. When a brand runs a traditional ad, people scroll past.

That's the essence of influencer marketing. Instead of shouting about your product through banner ads, you find someone your target audience trusts, and they recommend your product to their followers. Simple, honest, effective.

But here's the problem: most brands still don't understand how to do this right. They either overpay for mega-influencers with millions of followers and zero conversion, or work with micro-creators chaotically, without systems or tracking.

And they lose money.

The Problem: Why Brands Waste Money Working with Influencers

Let's be honest. You found a creator with 50,000 followers. Paid them $500 for a post. They published it, got 2,000 likes. Looks great, right?

Now the question: how many people clicked through to your site? How many bought? How many even found out where to find you?

If you don't know the answer, you just threw money away.

Here are typical mistakes brands make:

Mistake 1. Choosing influencers only by follower count. A creator with 200K followers looks impressive. But if 80% of their audience is bots or people from other countries, your ad won't bring any results. Micro-influencers (10-50K followers) often show 3-4x higher conversion than large accounts.

Mistake 2. Not tracking results. The creator posted, you said thanks, and that's it. How many people clicked the link? How many bought? What's the cost per customer? Without this data, you can't tell if the campaign paid off.

Mistake 3. Giving the creator only one link. Imagine: a creator promotes your product, but their bio has a link to something else. Or they tell people to "search on Google." And most of your potential audience just gets lost along the way.

Result: you spend $1,000-2,000 on ads and get back $200-300. And you think influencer marketing doesn't work.

But the problem isn't influencer marketing. The problem is how you organize it.

The Solution: How to Make Influencer Marketing Actually Pay Off

If you want working with creators to bring money and not just likes, here's what to do.

1. Choose Influencers by Engagement, Not Size

There are four categories of influencers:

Nano-influencers (under 10K followers). Small audience but very high engagement. People trust them because it feels like a recommendation from a friend. Perfect for local businesses or niche products.

Micro-influencers (10-100K followers). The sweet spot for most brands. Audience large enough to deliver results, loyal enough to convert to sales. Research shows this category delivers the highest conversion rates.

Macro-influencers (100K-1M). Large reach but lower engagement. Good for brand awareness, but not always effective for direct sales.

Mega-influencers (over 1M). Celebrities and major stars. Expensive, massive reach, but conversion often lower than micro-influencers.

2. Set Concrete Goals and Measure Results

Before working with a creator, define exactly what you want:

Brand awareness? Then look at reach and impressions.

Website traffic? Then focus on link clicks and cost per click.

Sales? Then track conversion and ROI (how much you earned per dollar spent).

And most importantly: give the creator tracking tools. UTM parameters, promo codes, unique links. Everything that lets you see the real picture.

3. Give Creators Freedom, But Control the Message

Audiences are very good at detecting fake. If a creator is just reading a script you wrote, people see through it and don't trust it.

So the right approach: you give the creator key messages (what's important to highlight about the product), but they decide how to present it to their audience. This works much better.

And maintain authenticity. The creator's style should shine through, not your corporate voice.

4. Track Performance Across Multiple Creators

If you're running campaigns with 5-10 creators simultaneously, you need a system to compare results. Which creators drive the most traffic? Which convert best? Who's worth working with again?

Without this data, you're flying blind.

How Linkks.cc Helps Manage Influencer Campaigns

Here's where most brands fail: a creator publishes a post, puts a link in their story, and 24 hours later it disappears. Or they put your link in bio, but a week later they change it to something else because they have a new campaign.

And you lose traffic.

Linkks.cc solves this problem once and for all.

One Link for All Campaigns

Instead of giving the creator a direct link to your site (which they'll put in bio and replace next week), you give them a link to their linkks page. And on that page, all active campaigns live simultaneously:

• Your product

• Other brands they're working with

• Their own courses or products

• Social media, YouTube, Telegram

And the key part: when your campaign ends, the creator doesn't need to change anything in their bio. They just remove your link from the linkks page. And new campaigns get added there too.

Real-Time Analytics

Linkks automatically tracks:

• How many people visited the creator's page

• How many clicked specifically on your link

• Where traffic came from (Instagram, TikTok, Telegram?)

• Peak activity times

This lets you see in real-time whether the campaign is paying off and make quick decisions.

Easy Integration for Any Creator

Linkks works across all platforms: Instagram, TikTok, YouTube, Telegram, Twitter. The creator just puts one link in bio once and forever, and all updates happen automatically on their linkks page.

And if you're running a campaign with 5-10 creators simultaneously, you can track each one's results in one place.

Who This Is Especially Useful For

Linkks for influencer campaigns is perfect for:

Brands working with 5+ creators simultaneously. Instead of tracking results manually, you see the whole picture in one place.

Agencies managing campaigns for clients. You can show clients specific numbers: how much traffic each creator drove, what the conversion was, what the ROI is.

Creators themselves. If you're an influencer working with multiple brands, linkks lets you not lose traffic and not change your bio link every three days.

Get Started in 10 Minutes

Here's what to do right now:

1. Go to linkks.cc and click "Create" 2. Create your page or a page for the creator 3. Add all links: your product, other campaigns, social media 4. Customize design to match the creator's brand 5. Give the creator this link for their bio 6. Track results in real-time

Done. Now your influencer campaigns work systematically, and you see real numbers.

And if questions come up, support is available through @LinkksSupportBot on Telegram. Fast, no email queues.

The Bottom Line

Influencer marketing works. Billions of users across platforms, thousands of creators ready to work with brands.

But to actually make money and not just get likes, you need a system: right creator selection, clear goals, result tracking.

Linkks.cc gives you everything you need: one link for all campaigns, real-time analytics, easy integration with any platform. All in one place. In 10 minutes.

Ready to launch your first campaign?